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SIGMA EURASIA
PRE-OPENING EVENT
PRE-OPENING EVENT
Dubai, 2024
SIGMA EURASIA
PRE-OPENING EVENT
Dubai, 2024
Production of an exclusive event celebrating the launch of one of the world’s largest iGaming industry exhibitions, bringing together industry leaders, investors, and startups.
International Technology and Digital Marketing Expo
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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CLIENT
Enchant Affiliates is a leading Russian affiliate marketing company specializing in traffic generation and innovative technology solutions.
The company regularly participates in international exhibitions and hosts its own large-scale industry events.
The company regularly participates in international exhibitions and hosts its own large-scale industry events.
CHALLENGE
SHOWCASE THE COMPANY’S SCALE, CONFIDENCE, AND MARKET POSITION
The primary objective was to bring together key partners, clients, and opinion leaders before the official exhibition meetings began – creating valuable connections in an informal setting that could later develop into business relationships during the expo itself.
A second strategic goal was to generate a strong "wow effect" ahead of the official exhibition program by producing a highly talked-about event that would become one of the key social highlights of the week.
A second strategic goal was to generate a strong "wow effect" ahead of the official exhibition program by producing a highly talked-about event that would become one of the key social highlights of the week.
2024
Restaurant CÉ LA VI, Dubai
1 day
SIGMA EURASIA PRE-OPENING EVENT
МАСТЕР-КЛАСС ЗВЕЗДНОГО ВИЗАЖИСТА
2024
Дубай
1 день
Bluewaters Forum
SOLUTION
To create maximum impact, the client selected one of Dubai’s most talked-about venues – CÉ LA VI, located atop the Address Sky View hotel.
Guests experienced a burlesque-inspired show program headlined by Instasamka.
To accommodate the creative vision, the venue was almost entirely transformed for the event: a custom-built stage with LED screens was installed inside, while the panoramic terrace was redesigned into VIP partner lounge areas.
Guests experienced a burlesque-inspired show program headlined by Instasamka.
To accommodate the creative vision, the venue was almost entirely transformed for the event: a custom-built stage with LED screens was installed inside, while the panoramic terrace was redesigned into VIP partner lounge areas.
SCOPE OF WORK
Event concept and program development
Full legal and technical support
Artist booking and logistics management
Venue build-out and décor production
Guest registration management
Event security and safety coordination
CÉ LA VI
Main hall
CÉ LA VI
Pool area
CÉ LA VI
Terrace
VENUES
350+ GUESTS
Attended the event
30+ PERFORMERS
Featured at the event
7 SPONSOR ZONES
Installed throughout the venue
RESULTS
Digital marketing exhibitions bring together some of the industry’s most creative and competitive players, where attracting attention is especially challenging.
News about the upcoming pre-party and its headline performer spread rapidly across social media, generating major buzz around the event. Demand exceeded capacity, with many guests attempting to gain access without invitations — further highlighting interest in the company and its brand.
During the exhibition, the Enchant Affiliates booth became one of the most visited at SIGMA Eurasia, validating the strategy of using a high-profile pre-event experience to increase brand visibility.
News about the upcoming pre-party and its headline performer spread rapidly across social media, generating major buzz around the event. Demand exceeded capacity, with many guests attempting to gain access without invitations — further highlighting interest in the company and its brand.
During the exhibition, the Enchant Affiliates booth became one of the most visited at SIGMA Eurasia, validating the strategy of using a high-profile pre-event experience to increase brand visibility.
NIKA KUZMICHEVA
Owner CPA Bro, Enchant Affilates
Russia
MONEYKEN
Hip-Hop Artist & Producer
Russia
INSTASAMKA
Singer
Russia