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КОНТАКТЫ
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НОВОСТИ
О КОМПАНИИ
КОРПОРАТИВЫ И ТИМБИЛДИНГИ
КОНФЕРЕНЦИИ И КОНГРЕССЫ
ФОРУМЫ И САММИТЫ
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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CLIENT
Serdar Kambarov is one of the most recognized and in-demand makeup artists in Russia.
He is the founder of the Kambarov Beauty Studio chain and a professional makeup school. His celebrity clients include Ksenia Sobchak, Polina Gagarina, and Ksenia Borodina.
He is the founder of the Kambarov Beauty Studio chain and a professional makeup school. His celebrity clients include Ksenia Sobchak, Polina Gagarina, and Ksenia Borodina.
CHALLENGE
EXPANDING INTERNATIONAL PRESENCE AND MONETIZING THE PROJECT
The goal was to produce a commercial, image-driven event that would attract new partners and clients, expand market reach, and generate high-quality content for promotion.
Dubai was selected as the ideal location, combining a развитая beauty industry with strong demand for educational formats and a sophisticated audience interested in fashion and lifestyle events.
Dubai was selected as the ideal location, combining a развитая beauty industry with strong demand for educational formats and a sophisticated audience interested in fashion and lifestyle events.
2023
Bluewaters Forum, Dubai
1 day
CELEBRITY MAKEUP ARTIST MASTERCLASS
МАСТЕР-КЛАСС ЗВЕЗДНОГО ВИЗАЖИСТА
2024
Дубай
1 день
Bluewaters Forum
SOLUTION
To achieve these goals, we executed a large-scale PR campaign, including collaborations with local media such as Russian Emirates magazine, Ksenia Sobchak’s Telegram channel "Dubai Petrovich," PR agency led by Ekaterina Odintsova, as well as bloggers and influencers.
Official ticket sales were launched via Platinumlist, which also provided additional promotional support and access to its Russian-speaking subscriber base (10,000+ users).
Official ticket sales were launched via Platinumlist, which also provided additional promotional support and access to its Russian-speaking subscriber base (10,000+ users).
SCOPE OF WORK
Venue sourcing and contracting
Event permits and approvals
Official ticket sales
Registration guest and catering
PR campaign and media relations
Partner and sponsor acquisition
CAESARS PALACE DUBAI
Sponsor placement
PRIVATE YACHT
After-party
Bluewaters Forum
Main session
VENUES
100+ TICKETS
Sold via Platinumlist
5+ MASS MEDIA
Accredited
10+ COMPANIES
Sponsors and partners
RESULTS
The masterclass became a strategic platform for strengthening Serdar Kambarov’s expert positioning on the international stage.
The event showcased his signature techniques and professional expertise while expanding his network, generating new partnership opportunities, and reinforcing his presence within Dubai’s beauty community.
A strong PR campaign ensured broad media coverage, creating significant buzz and enhancing the brand’s visibility internationally, both among industry professionals and a wider audience.
The event showcased his signature techniques and professional expertise while expanding his network, generating new partnership opportunities, and reinforcing his presence within Dubai’s beauty community.
A strong PR campaign ensured broad media coverage, creating significant buzz and enhancing the brand’s visibility internationally, both among industry professionals and a wider audience.
DINA SAEVA
Video blogger and model
Russia
OLGA ROMANOVA
Founder of Romanovamakeup
Russia
VICTORIA BONYA
Model, blogger, actress
Russia