SERVICES
LICENSE NO. 1095129
CONTROL TOWER, OFFICE 301-0140, DUBAI
ОАЭ, Дубай
ПОЛЬЗОВАТЕЛЬСКОЕ СОГЛАШЕНИЕ
© 2022-2025 ВСЕ ПРАВА ЗАЩИЩЕНЫ
ЗВОНКИ ПО РОССИИ
ЗВОНКИ ПО ОАЭ
КОНТАКТЫ
КЕЙСЫ
НОВОСТИ
О КОМПАНИИ
КОРПОРАТИВЫ И ТИМБИЛДИНГИ
КОНФЕРЕНЦИИ И КОНГРЕССЫ
ФОРУМЫ И САММИТЫ
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
GET IN TOUCH
Our manager will contact you within business day
CLIENT
Novikov Group is an international restaurant group specializing in premium dining experiences.
Today, Novikov operates a global portfolio of restaurants across London, Miami, Dubai, Istanbul, and other prime destinations.
Today, Novikov operates a global portfolio of restaurants across London, Miami, Dubai, Istanbul, and other prime destinations.
CHALLENGE
CREATE A SENSE OF EXCLUSIVITY AND SET A HIGH BRAND STANDARD
The goal was to deliver an opening event that would define the brand’s positioning from day one — turning the launch into a benchmark moment for its future development.
The team was responsible for guest reception and seating, personalized guest management, staff coordination, and seamless interaction with VIP attendees and media representatives.
The team was responsible for guest reception and seating, personalized guest management, staff coordination, and seamless interaction with VIP attendees and media representatives.
Preparations began with the creation of bespoke invitations — each set included a branded plate, setting the tone for the evening. This sense of exclusivity continued throughout the event with personalized place cards, custom menus, and a live illustrator creating guest sketches in real time.
Floral design played a key role in the spatial concept, featuring a large-scale installation at the entrance and tailored arrangements for each table.
The entertainment program included a live vocalist accompanying the dinner, followed by a high-energy DJ set and live percussion performance.
Floral design played a key role in the spatial concept, featuring a large-scale installation at the entrance and tailored arrangements for each table.
The entertainment program included a live vocalist accompanying the dinner, followed by a high-energy DJ set and live percussion performance.
NOVIKOV ABU DHABI OPENING
2025
Al Maryah Island, Abu Dhabi
1 day
МАСТЕР-КЛАСС ЗВЕЗДНОГО ВИЗАЖИСТА
2024
Дубай
1 день
Bluewaters Forum
SOLUTION
SCOPE OF WORK
Guest reception and seating management
Legal support and contractor coordination
Music and entertainment programming
Interior décor and floral design
VIP gifting and invitation distribution
Hostess staffing
NOVIKOV ABU DHABI
Welcome area
NOVIKOV ABU DHABI
Table setting and styling
NOVIKOV ABU DHABI
Main dining hall
VENUES
90%
Attendance rate
20+ MENTION
Mass media and social media
FULL BOOKINGS
The day after opening
RESULTS
The restaurant opening attracted a record turnout: with a planned capacity of 120 guests, the event welcomed over 150 attendees, requiring оперативное expansion of seating areas on-site.
The curated atmosphere drove exceptional engagement, generating a high volume of social media content and reinforcing a strong, positive brand image.
The following day, the opening was covered by leading publications, including Time Out Abu Dhabi, resulting in fully booked reservations in the days immediately after launch.
The curated atmosphere drove exceptional engagement, generating a high volume of social media content and reinforcing a strong, positive brand image.
The following day, the opening was covered by leading publications, including Time Out Abu Dhabi, resulting in fully booked reservations in the days immediately after launch.
MANUEL RABATÉ
Director, Louvre Abu Dhabi
UAE
TAMUNA TSIKLAURI
Designer
Georgia / UAE
SANJAY NANDI
CEO ADMO Hospitality
UAE