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DISTRIBUTOR CONFERENCE PRODUCTION
Dubai, 2024
DISTRIBUTOR CONFERENCE PRODUCTION
Dubai, 2024
Production of a distributor conference for partners from CIS countries and Mongolia for the international company behind brands such as Mentos, Chupa Chups, and Fruitella
Global Confectionery and Chewing Gum Manufacturer
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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CLIENT
Perfetti Van Melle is a leading global confectionery company with a strong distribution network across the CIS region.
We partnered with the company’s Moscow office, which coordinated regional operations and continued its activities from Dubai following relocation.
We partnered with the company’s Moscow office, which coordinated regional operations and continued its activities from Dubai following relocation.
CHALLENGE
DEMONSTRATE STABILITY AND READINESS FOR FUTURE GROWTH
The company’s objective was to host its first partner conference after relocating its office and reinforce a sense of continuity, confidence, and long-term stability.
An important strategic goal was to demonstrate that the team had successfully adapted to a new business environment while maintaining strong relationships with partners and focusing on future growth.
An important strategic goal was to demonstrate that the team had successfully adapted to a new business environment while maintaining strong relationships with partners and focusing on future growth.
2024
Banyan Tree Dubai
3-day event
CORPORATE STRATEGIC SESSION
SOLUTION
The project required a well-structured and engaging program that reflected both the region’s character and the company’s high organizational standards – while minimizing unnecessary travel between venues.
Bluewaters Island was selected as the central location, offering efficient logistics and seamless movement between event spaces.
Guests stayed at Banyan Tree Dubai, the welcome dinner was hosted at Demon Duck, the conference sessions took place at Bluewaters Forum, and the program concluded with a private yacht experience.
Bluewaters Island was selected as the central location, offering efficient logistics and seamless movement between event spaces.
Guests stayed at Banyan Tree Dubai, the welcome dinner was hosted at Demon Duck, the conference sessions took place at Bluewaters Forum, and the program concluded with a private yacht experience.
SCOPE OF WORK
Event concept development
Event branding and speaker presentation design
Venue sourcing and booking (hotel, restaurants, conference spaces)
Drone show production
Guest transportation and logistics
Event staffing: interpreters, host, photographer, DJ
AK ROYALTY
Yacht experience
DEMON DUCK
Welcome dinner
BANYAN TREE
Conference sessions
VENUES
12 COUNTRIES
Geography of participants
150 DRONES
Featured in the custom welcome show
140 mm
Of rainfall in 24 hours during event operations
RESULTS
During the conference dates, Dubai experienced its heaviest rainfall in 75 years, causing significant disruption across the city. Despite these unexpected conditions, the carefully planned logistics and compact event layout allowed the full program to proceed without cancellations.
Even under severe weather conditions, guests were still able to enjoy the yacht experience and witness a custom drone show, which became the highlight of the event.
The conference successfully communicated the company’s ambitious plans for the upcoming season and demonstrated the team’s ability to operate effectively under any circumstances.
Even under severe weather conditions, guests were still able to enjoy the yacht experience and witness a custom drone show, which became the highlight of the event.
The conference successfully communicated the company’s ambitious plans for the upcoming season and demonstrated the team’s ability to operate effectively under any circumstances.